Facebook donate button9/18/2023 But we were hoping that, maybe with some short boost appeals, we could get some really decent volume and return on ad spend. We were already getting good results from these. We wanted to find out if donate button posts could compete with our dark post ads in volume and return on ad spend. So what were the reasons behind wanting to make donate button posts? First of all, we saw some organisations already doing this really well, particularly last year during COVID times. But obviously, you can decide to just post whenever you want. A donate button will be added to your video post.Īt Birdlife International, we generally schedule the pace of posts to go out a little bit later. Once selected, the post will be set up to collect for your organisation. If you go down to the raise money section, you can search for your organisation. This is the usual stuff that you would normally do when posting a video. So once you’ve clicked on sharing a video, you’ll be taken to this new window. This is how to add a donate button to a video post. How to Add a Facebook Donate Button to a Video Post Just be aware that is one of those limitation quirks of using Facebook. It’s not particularly ideal, but it means you can still add a donate button post to your slideshow or to your carousel. So to get round this, we simply schedule a post once first and nce it’s live, you can add the donate button on the post manually. However, sometimes Facebook glitches mean that if you include a slideshow or carousel, the donate button posts won’t appear in the first instance. When you click on ‘Multimedia’, you can choose to set up slideshows and carousel posts. If you’re uploading a video, you’ll be taken to a different page. You can add an image or a video to your post. Select your organisation and it will come up on your posts.You’ll then see a drop down list with lots of different organisations In the section underneath, there’s a ‘Support Charity’ option.We simply scheduled the posts through the Creator Studio on your Facebook page by doing the following: So a little bit about how to set up a Donate button post. How to Set up Facebook Donate Button Posts It’s currently being tested in the USA, but it hasn’t made it to the UK yet. Also, regular giving through this channel isn’t possible yet. This is a lot lower than what you would normally get, especially if you compared the communication opt-in rates to your own donations page. Data capture opt in rates are generally under 10%. But the rates of users doing this is generally quite low. When somebody donates on Facebook, they can decide to leave you their contact details. There are some disadvantages to creating donate button posts at the moment. If donate button posts can drive conversions like donation volume, they have the potential to do the same for return on investment. Some organisations even report up to 13 times higher on conversion rates. This basically means that conversion rates can be much, much higher than on dark post ads. So why use donate button posts? The user will never leave the Facebook platform for the donation page. Therefore, the user will be making the donation on your site and not on Facebook. A lot of the time, this will be your donation page. The donate call to action button on a dark post donation ad can take you to an external website. This is unlike a donate button post, which will be on your Facebook page. These are posts that do not appear on your Facebook feed. You can recognise a donation ad as it doesn’t include the section where an organisation is asking for donations. So what is the difference with a donate button post and a donation ad? Otherwise, you can’t add a donate button post. Needless to say, if you wanted to create a donate button post your organisation has to be set up with Facebook donate. The donation is processed and made on Facebook. When a user clicks on this button, it takes them to a Facebook donation form. It’s a post that appears on your Facebook feed. That donate button post is an organic post. It’s basically at the top of the post where it says the organisation or an individual is asking for donations. Developing the capacity of grassroots organisationsįirst, what exactly is a donate button post? So you may be able to recognise on Facebook the donate button post. The empowerment and engagement of local communities.Identifying and protecting important sites of biodiversity.They have nine global programmes that respond to specific conservation issues. BirdLife International is a global organisation that works to conserve habitats for birds.
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